How Much Do American Women Spend On Makeup
New research reveals American women spend nearly a quarter of a million dollars on their appearance in their lifetime.
Groupon's study celebrated the official start of summertime past asking two,000 Americans the amount of coin they spend on their appearance and uncovered some interesting trends.
The women surveyed who said they routinely spend money on their appearance spend an average of $3,756 a yr (or $313 a month), which adds up to $225,360 throughout their entire lifetime (ages 18-78).
Male respondents spend an boilerplate of $2,928 per year (or $244 a calendar month), totaling $175,680 or most one-fourth (22 percent) less than women throughout their lifetime.
The survey likewise revealed that more than one-fourth of all appearance-related spending is on the confront ($51,120), which is more than any other torso part or surface area.
"Summertime is the nigh popular flavor to have full reward of all of the affordable beauty treatments and services available to help y'all expect and feel your best," said Silvija Martincevic, vice president and general manager of health, beauty and wellness at Groupon. "Whether it's a trip to the embankment, a wedding ceremony or a family vacation, Groupon makes it like shooting fish in a barrel for y'all to become the about out of your warm weather adventures––and to wait keen in selfies."
The survey, conducted by market place researchers OnePoll and commissioned past Groupon, found that women spend almost twice as much on their face on average than men ($91 vs. $51 per month)–a gap which is largely driven by makeup purchases.
Interestingly, the survey results indicated that people in their 30s on boilerplate spend more on facial moisturizer and anti-aging products than people in their 40s, 50s or 60s.
And despite their youthfulness, people in their 20s spend more on boilerplate on makeup than any other age grouping.
Participants spend $58 per calendar month on haircuts, products and shaving supplies, with women spending more overall on average than men. Fitness fanatics spend about 106 per month on gym memberships, classes, supplements and apps, with men spending more overall on boilerplate than women.
Respondents besides indicated that they become more content with their appearance equally they get older. When asked if they wanted more money to spend on their advent if given the hazard, half of those in their 60s said they would turn down the opportunity compared with just a quarter of those in their 20s.
"These lifetime figures show an incredible amount is put towards improving and maintaining our appearances," Martincevic added. "No matter your historic period or gender, we're all concerned with looking and feeling great and finding means to practice that without breaking the bank tin can make all the difference."
How much the average person spends on beauty products per calendar month:
- Creams/lotions/ moisturizer/anti-crumbling: $57
- Make up/ beauty spend and treatments: $58
- Hair spends (cuts, products, removal): $58
- Fitness spend (gym, classes, supplements): $106
How much the boilerplate person spends on their image…
- per month: $279
- per yr: $iii,348
- per adult lifetime (ages 18-78): $200,880
How much men and women spend on beauty products per month, respectively:
- Creams/lotions/ moisturizer/anti-crumbling: $65/$49
- Make upward/ women'southward beauty spend and treatments: $115/$0
- Hair spends (cuts, products, removal): $56/$threescore
- Fettle spend (gym, classes, supplements): $123/$89
How much men and women spend on their image, respectively:
- per month: $244/$313 (face alone: $51/$91)
- per twelvemonth: $2,928/$3,756
- per adult lifetime (ages eighteen-78): $175, 680/$225,360
Source: https://nypost.com/2017/07/06/vanity-costs-american-women-nearly-a-quarter-of-a-million-dollars/
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